Privacy Policy

Last Updated: [Insert Date]

At Wacoal Store (“we,” “us,” or “our”), we are committed to protecting the privacy and security of our customers’ personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website lingeriesalestore.com or make a purchase from us.

1. Information We Collect

We collect the following types of information to provide and improve our luxury shopping experience:

• Personal Identification Information: Name, email address, shipping/billing address, phone number, and payment details when you make a purchase.
• Transaction Information: Details about purchases you make, including products, sizes, and order history.
• Technical Information: IP address, browser type, device information, and browsing behavior through cookies and similar technologies.
• Communication Data: Records of your correspondence with us via email or other channels.

2. How We Use Your Information

We use your information to:

• Process and fulfill your orders for our premium lingerie and activewear collections
• Provide customer support and respond to inquiries
• Improve our website, products, and services
• Prevent fraud and enhance security
• Send transactional communications (order confirmations, shipping updates)
• With your consent, send marketing communications about new collections from Wolford, Hanro, Patagonia, and other luxury brands we carry
• Comply with legal obligations

3. Data Sharing and Disclosure

We may share your information in the following limited circumstances:

• Service Providers: With trusted third parties who assist in payment processing (Visa, MasterCard, JCB, PayPal), shipping, IT services, and marketing, all bound by confidentiality agreements.
• Legal Compliance: When required by law or to protect our rights, property, or safety.
• Business Transfers: In connection with any merger, sale of company assets, or acquisition.

We never sell your personal information to third parties.

4. International Data Transfers

As we serve a global clientele (excluding some Asian countries and remote regions), your information may be transferred to and processed in countries other than your own. We ensure all transfers comply with applicable data protection laws and implement appropriate safeguards.

5. Data Security

We implement boutique-level security measures including:

• 256-bit SSL encryption (equivalent to major financial institutions)
• PCI-compliant payment processing
• Regular security assessments
• Limited access to personal data on a need-to-know basis

While we take reasonable precautions, no method of transmission over the Internet is 100% secure.

6. Your Rights

Depending on your location, you may have the right to:

• Access, correct, or delete your personal information
• Restrict or object to processing
• Data portability
• Withdraw consent (where applicable)
• Lodge a complaint with a supervisory authority

To exercise these rights, please contact us at [email protected].

7. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Remember your preferences and shopping cart
• Analyze website traffic and improve performance
• Deliver targeted advertisements (with your consent)

You can manage cookie preferences through your browser settings. Note that disabling cookies may affect website functionality.

8. Children’s Privacy

Our website is not intended for individuals under 18. We do not knowingly collect personal information from children.

9. Changes to This Policy

We may update this policy periodically. The updated version will be posted on our website with a revised “Last Updated” date.